Turning festivals into funds

  • Highlands Festivals Inc. presented an economic impact study focused on Bear Shadow and Highlands Food and Wine to the town board on Thursday.
    Highlands Festivals Inc. presented an economic impact study focused on Bear Shadow and Highlands Food and Wine to the town board on Thursday.
    Highlands’ two largest festivals generated more than $5 million in economic impact in 2023 according to a study conducted by Western Carolina University. Jack Austin, with Highlands Fes...

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